Helenium flexuosum (Purple-Headed Sneezeweed)

Helenium flexuosum, commonly known as Purple-Headed Sneezeweed, is a native North American perennial characterized by its distinctive, daisy-like flowers. The blooms feature yellow petals that surround a domed, purplish-brown central cone. Its slender, wiry stems are adorned with lance-shaped green leaves, giving it a delicate yet vibrant appearance. This wildflower is ideal for naturalistic plantings, meadows, and pollinator gardens.

Helenium flexuosum thrives in moist to moderately well-drained soils and is tolerant of occasional flooding, making it a great choice for rain gardens, wetlands, or pond edges. It attracts bees, butterflies, and other pollinators while being resistant to deer and rabbits. The plant is low-maintenance, though deadheading spent blooms can promote prolonged flowering. Its airy growth habit pairs well with ornamental grasses and other native wildflowers such as goldenrod and Joe Pye weed for a natural and harmonious garden display.

Sun Requirements:

Full Sun to Partial Shade. Thrives in full sun but tolerates partial shade, particularly in hotter climates.

Maximum Growth Height:

18–36 inches (45–90 cm), depending on soil and growing conditions.

Bloom Month:

July to October. Blooms from mid-summer to early fall, providing late-season color and nectar for pollinators.