Echinacea purpurea 'White Swan' (White Coneflower)

Echinacea purpurea 'White Swan' is an elegant perennial featuring large, daisy-like flowers with pure white petals radiating around a prominent golden-orange central cone. The sturdy, upright stems and deep green, lance-shaped foliage create a classic and refined look in any garden. 'White Swan' is valued for its beauty, hardiness, and ability to attract pollinators.

This robust and low-maintenance perennial thrives in well-drained, moderately fertile soil and is drought-tolerant once established. 'White Swan' attracts pollinators like bees and butterflies and provides seed heads that are a food source for birds in the fall and winter. Deadheading spent blooms encourages prolonged flowering, but allowing some seed heads to remain adds winter interest and supports wildlife. It pairs beautifully with other coneflowers and native perennials for a striking garden display.

Sun Requirements:

Full Sun. Thrives in areas with at least 6 hours of direct sunlight daily, but can tolerate light shade in warmer climates

Maximum Growth Height:

24–36 inches (60–90 cm), providing height and structure to garden beds.

Bloom Month:

June to September. Blooms from early summer to early fall, providing a long season of color and pollinator activity.