Echinacea purpurea 'Rubinstern'

Echinacea purpurea 'Rubinstern,' commonly known as Ruby Star Coneflower, is a robust and vibrant perennial featuring large, daisy-like flowers. Its petals are a rich, deep ruby-red, held horizontally around a prominent, spiky, coppery-orange cone, making it more striking than traditional coneflowers. The plant has a sturdy, upright growth habit with dark green, lance-shaped leaves, making it a reliable choice for mixed borders, cottage gardens, or wildlife-friendly spaces.

This long-lasting perennial is easy to grow in well-drained, moderately fertile soil and is drought-tolerant once established. 'Rubinstern' is highly attractive to bees, butterflies, and birds, and its seed heads add winter interest if left untrimmed. Regular deadheading can encourage prolonged blooming, but allowing some flowers to go to seed supports naturalizing and provides a food source for wildlife.

Sun Requirements:

Full Sun. Thrives in areas with at least 6 hours of direct sunlight daily, but can tolerate light shade in warmer climates

Maximum Growth Height:

24–36 inches (60–90 cm), providing height and structure to garden beds.

Bloom Month:

June to September. Blooms from early summer to early fall, providing a long season of color and pollinator activity.